Privacy Notice
Last updated 22 October 2026
The short version. We collect very little: your email address (and name, if you give it) when you join the waitlist, and your order details if you buy. We use them to send you what you asked for, nothing else. The website has no analytics, no advertising and no tracking. Alphred itself runs on your server — we never see the data you put into it.
Who is responsible
Satellite Production House is the controller for the personal data described here. For anything to do with your data, write to hello@alphred.app.
What we collect, and why
| When | What | Why | Legal basis |
|---|---|---|---|
| You join the waitlist | Email address, your name if you give it, the date, and your IP address | To send you the launch announcement and your discount code. The IP address is used only to stop automated mass sign-ups. | Your consent (art. 6(1)(a) GDPR); for the IP address, our legitimate interest in preventing abuse (art. 6(1)(f)) |
| We email the waitlist | A record of which message was sent to which address, and when | So nobody receives the same message twice, and so we can show what was sent | Legitimate interest (art. 6(1)(f)) |
| You buy Alphred | Email address, name, country, the order reference, the amount, and the licence key we issue | To deliver your download and licence key, resend them if you lose them, and identify you for support and updates | Performing our contract with you (art. 6(1)(b)), and our legal duty to keep business records (art. 6(1)(c)) |
| You email us | Whatever you choose to write | To answer you | Legitimate interest (art. 6(1)(f)) |
We do not use your data for profiling, we do not sell it, and we do not add you to any list you did not sign up for.
Payments
Purchases are handled by Paddle.com Market Ltd, which acts as the merchant of record: Paddle is the seller you pay, and it processes your payment details, billing address and tax information as an independent controller under its own privacy notice at paddle.com/legal/privacy. We never see or store your card or bank details. Paddle passes us only what we need to deliver your order.
Who else handles your data
- TransIP B.V. (the Netherlands) hosts this website, the database and the mailbox our emails are sent from. It processes data on our behalf and only on our instructions.
- Paddle, for purchases, as described above.
Waitlist emails are sent from our own mailbox, not through a newsletter service, so your address is not passed to a third party to email you. Your data is stored in the Netherlands. Paddle is based in the United Kingdom, which the European Commission recognises as providing an adequate level of data protection.
How long we keep it
- Waitlist: until you unsubscribe, or at the latest twelve months after Alphred launches, when the waitlist is deleted.
- Send records: deleted together with your waitlist entry.
- Orders: for as long as you may need to recover your download or licence, and in any case for the seven years Dutch law requires us to keep business records.
- Emails you send us: as long as needed to deal with your question.
Every waitlist email has an unsubscribe link. Using it deletes your waitlist entry and every record of what we sent you, straight away.
Cookies and tracking
The alphred.app home page sets no cookies and uses no analytics, advertising or tracking of any kind. It doesn't load fonts, scripts or images from other companies either.
The live demo at /showcase is the real application, so it behaves the way Alphred does on your own server:
- It uses one functional session cookie so the demo works while you click around. It isn't used to track you and expires when you close your browser.
- Its map loads the map library from unpkg.com and map images from OpenStreetMap, and searching for an address asks OpenStreetMap's Nominatim service. Those services receive your IP address in the process, as with any website that shows a map. We have no control over or access to what they log.
Our hosting provider keeps standard server logs, including IP addresses, for security and fault-finding.
The Alphred software itself
Alphred is installed on your own hosting. Projects, clients, crew and everything else you enter are stored in your own database. We have no access to it, receive nothing from it, and are not a processor of that data. The software contains no telemetry and never contacts us.
The map and address search inside Alphred use OpenStreetMap, as described for the demo above. That traffic goes directly between your browser and OpenStreetMap; it does not pass through us.
Your rights
You can ask us to show you the data we hold about you, correct it, delete it, limit how we use it, or give you a copy in a usable format. You can object to processing based on our legitimate interest, and where you gave consent you can withdraw it at any time — withdrawing doesn't affect anything done before. Write to hello@alphred.app; we will answer within one month.
If you think we've handled your data wrongly, you can complain to the Dutch data protection authority, the Autoriteit Persoonsgegevens. We'd appreciate the chance to put it right first.
Changes
If we change how we handle your data, we'll update this page and the date at the top. If a change affects the waitlist in a meaningful way, we'll tell the people on it.